Tuesday, January 20, 2015

Fresh Year, Fresh Event. SFIMA’s First Event of 2015

Kicking of the New Year, SFIMA decided they wanted to give their members a fresh, new start with a unique event. Rather than the regular interactive marketing event where a presenter speaks on their knowledge in a specific marketing vertical, we at SFIMA decided to shake things up.

What if there was an interactive marketing event, where everyone actually interacted? This was the blueprint of January’s Peer-to-Peer event hosted by SFIMA. The Peer-to-Peer event focused on trends to watch in 2015 and allowed for every SFIMA member and board member to speak.

The layout of the room allowed for all SFIMA members to face each other and the projector screen, for the entire event. Every member gave a brief introduction of who they were, what they did, and the company they worked for. After everyone was acquainted, our SFIMA President Peter Leshaw introduced the night’s moderators, Joe Laratro and Tracy Antol.

Joe explained that the objective of tonight’s SFIMA event was to allow members to give ideas and insight on their current marketing strategies. The projector gave the members a guideline on which area of marketing we were covering and example Q & A that the group may be interested in.

And so it started! From the mobile bid wars in Q4 of PPC, to the new transparency requirements enforced by Google, the SFIMA members asked questions and responded.
  • What’s your agency’s favorite social measurement tool?
  • What is the best content marketing strategy for this vertical?
Thoughts bounced off the walls as South Florida’s best digital marketing innovators spoke.  

The event was a success, and when members were asked if they enjoyed the Peer-to-Peer setup as opposed to the regular presentation, it was a unanimous vote.

If you were not able to attend SFIMA’s January Peer-to-Peer event, don’t be discouraged; there is a SFIMA networking event the second Thursday of every month.

The Internet of Things” is the topic of February’s event that will be at the Museum of Art in downtown Fort Lauderdale.

Tickets to the SFIMA Summit will be going on sale at the end of January and becoming a SFIMA member can help you save on summit tickets. The SFIMA Summit will be held at Nova Southeastern University in Davie, FL and will be an all-day digital marketing conference, focusing specifically on start-ups. Learn more about the SFIMA summit here.

Thursday, October 02, 2014

Oceans 11: The 11th Annual Nautical Networking Event October 17, 2014

Oceans 11:  The 11th Annual Nautical Networking Event October 17, 2014


It’s the 11th annual invitation-only “Fabulous Oceans 11” Nautical Networking Event (NNE) on Friday, October 17, 2014.   Join over 300 of the top digital marketers from around the country on one of South Florida’s largest private yachts, the Biscayne Lady, to dine and cruise along Ft. Lauderdale’s famous Intracoastal Waterway.
Want to get on the boat?  Email:sponsorship@sfima.com for details or nne@sfima.com.
We look forward to seeing you on the Biscayne Lady!
5:30 pm: Pre-Boarding Event
6:30 pm: Boarding Biscayne Lady
10:30 pm: Biscayne Lady Returns
Rivals Waterfront Sports Grille
3460 S Ocean Dr, Hollywood, FL 33019
view map

Cruise along the beautiful Intracoastal waters while mixing and mingling with the top minds in digital marketing. You’ll be talking shop  with representatives from some of South Florida’s leading companies including:
ADT Home Security
Celebrity Cruises
Kaplan University
Jarden Consumer Solutions
JM Family
Office Depot
Perry Ellis
Royal Caribbean
Brand Tango

Interested in becoming a Sponsor?  Email:sponsorship@sfima.com for details or nne@sfima.com.

Wednesday, August 13, 2014

SFIMA's Next Education Event: Leveraging Bitcoin to Increase Marketing Opportunities

Leveraging Bitcoin to Increase Marketing Opportunities

Thursday August 14, at 6:30 PM


6:30pm-7:30pm: Networking - 7:30pm-8:30pm: Presentation


300 Gulf Stream Way
Dania Beach, FL 33004
Directions I-95 Griffin Rd-East (just south of the Fort Lauderdale airport)


Member Registration


$39 ($49 At door)
Note: Please register by 5 p.m. the day before the event and your badge will be waiting for you.
Are you a Bitcoin amateur or skeptic? SFIMA’s August panel offers a crash course
on how this crypto currency can boost your business’ bottom line.
Bitcoin is an emerging electronic payment platform that allows businesses to
accept payments worldwide for almost zero transaction fees. As compared to
traditional electronic payments methods, Bitcoin is faster, easier, and safer for
customers to use. Companies like Overstock.com receive significant revenues
from their Bitcoin sales. The list of merchants accepting Bitcoin is growing
every day, in almost every industry.
The marketing strategy concerning Bitcoin must first begin with a fundamental
understanding of the technology. Join SFIMA’s panel of expert enthusiasts
moderated by Ilan Berkner, featuring South Florida bitcoin leaders, Gianni 
D’Alerta, David Mondrus, Blake Trueblooed, and Chris DeRose to get in the 
Key Takeaways:
• Bitcoin marketing advantages 
• Legal and tax implications 
• Merchant services 
• Fee structures 
• Real world examples 
• Challenges in accepting Bitcoin 
• The future of Bitcoin

Meet the All Star Panel

 Ilan Berkner

/uploadedImages/Events/Events_HTML/IanBerkner.pngLeading the panel of Bitcoin enthusiasts, Ilan has
followed Bitcoin developments since 2011 and is
active in the South Florida Bitcoin community as
an investor and advocate. Ilan is a software executive
with extensive experience in engineering, product
development, Go-To-Market Strategies, Cloud, Mobile,
Big Data, Operations, and SEO. Most recently, Ilan was
Chief Technology Officer of Time4Learning, where
several successful web and mobile products were developed under his
leadership. Ilan is the founder and Managing Director of BerknerConsulting.com,
an IT and management consulting business based in Palm Beach Gardens.
Ilan is also the co-founder of the West Palm Beach Bitcoin Meetup group, which
meets monthly in downtown West Palm Beach.

 David Mondrus

/uploadedImages/Events/Events_HTML/IanBerkner.pngDavid founded and developed a thriving e-commerce
business marketing fraternal men’s products and
works as a systems engineer for the Pedowitz Group.
When he is not writing code or maintaining complex
web systems, David mines Bitcoins and the latest
news surrounding this brand new form of currency.
This Columbia MBA graduate and founder of the 
Bitcoin Association believes that Bitcoin holds the power to change humanity 
for the better by creating jobs, driving economic growth, and propelling the 
poor from poverty. Mondrus is also a regular contributor at Bitcoin magazine.

 Gianni D'Alerta

/uploadedImages/Events/Events_HTML/IanBerkner.pngGianni has worked in marketing for more than 17 years.
He supervises and mentors advertising and marketing
teams overseeing all aspects of new media, SEM and
SEO campaigns, creative and development, and results
tracking strategy. Gianni loves to get in front of
stakeholders, selling ideas that become successful
solutions. Gianni also considers himself a Bitcoin and
Crypto champion. Utilizing his years of marketing and
brand experience, Gianni creates solutions that build awareness and businesses
around Bitcoin and other Cryptographic math based technologies.

 Blake Trueblooed

/uploadedImages/Events/Events_HTML/IanBerkner.pngBlake M. Trueblood is a founding partner of Mearkle
Trueblood Adam, P.L., a Florida based economic
development, commercial litigation and bankruptcy law firm.
Blake earned a Bachelor’s degree in Business Management
from Florida State University and his law degree from the
Washington University in St. Louis School of Law. Blake has
also earned a Masters in Business Administration degree
from Nova Southeastern University. In the past few years,
Blake has become an avid Bitcoin enthusiast and advocate; speaking regularly on
the topic and advising businesses of all sizes in Bitcoin adoption and

 Chris DeRose

/uploadedImages/Events/Events_HTML/IanBerkner.pngChris DeRose is the principal owner and operator of the
software development and IT consulting firm “DeRose
Technologies.” As an avid technology enthusiast, Chris
has lead the South Florida community through the most
important Internet trends of the last decade. Chris took an
early interest in Bitcoin and continues to focus on its
significance in his practice and career. Today, Chris is the
lead organizer of the South Florida Bitcoin group, and holds
weekly meetings with local businesses and organizations to promote the technology,
and advance the cause of this new chapter in the development of the Internet.

Wednesday, June 11, 2014

SFIMA's Next Education Event: Fuel for our Economic Future: Art, Design & Creativity

Fuel for our Economic Future: Art, Design & Creativity

Wednesday, June 11th at 6:30PM


6:30-7:30PM:Networking - 7:30-8:30PM:Presentation


300 Gulf Stream Way
Dania Beach, FL 33004

I-95 Griffin Rd-East
(just south of the Fort Lauderdale airport)


Member Registration


$39 ($49 At door)
Note: Please register by 5 p.m. the day before the event and your badge will be waiting for you.

The challenges of business and our economy today are all part of a burning platform to shift our thinking, and to embrace the importance of applying creativity and innovation to solve today’s business problems. Traditional thinking is not working. Creative and innovative thinking is one of the most critical success factors needed for employees and businesses to succeed. If businesses are to thrive—not just survive—in the 21st-century global economic landscape, they need the skills and talents of artists and designers like never before.
/uploadedImages/Events/Events_HTML/Ringling_College_of_Art_and_Design.jpgJoin us to hear Dr. Larry R. Thompson, president of Ringling College of Art and Design, discuss the value of creativity and its driving force in this new global economy; and how visual communications influences our perception, inspires our purchasing decisions and motivates us to action.

Dr. Thompson will also provide thought provoking commentary on:
  • How the traditional paradigm in our educational model is rooted in standardization, conformity, compliance, leaving little room for creativity, innovation, groundbreaking ideas, or even imaginative thinking.
  • And, at some point in the not too distant future, an artist or designer having a seat at every board of directors’ table in America.
Register Now! 
About the Presenter
Dr. Larry R. Thompson is currently serving his 15th year as president of Ringling College of Art and Design. An energetic,/uploadedImages/Events/Events_HTML/Dr_Larry_Thompson.jpg  innovative, and visionary community leader, Dr. Thompson's mission is to transform higher education of art and design and to infuse business with creativity.  He is also president of the Association of Independent Colleges of Art and Design (AICAD) and is Vice-°©Chair of the President’s Council of the Independent Colleges and Universities of Florida (ICUF). And, he serves on the Boards of the International Association of Innovation Professionals (IAOIP) and StudioVox.
Dr. Thompson earned his Juris Doctorate summa cum laude from Ohio State University and holds a Master of Science in Educational Administration and Counseling from California State University Los Angeles.

Tuesday, May 06, 2014

SFIMA's Next Education Event: Marketing Power of One: Royal Caribbean and ExactTarget Energize Consumer Email

Marketing Power of One: Royal Caribbean and ExactTarget Energize Consumer Email

Thursday, May 8, 2014 at 6:30 p.m.


6:30 - 7:30: Networking, Appetizers, Light Dinner, and Cash Bar
7:30 - 8:30: Presentation and Q&A


IGFA Fishing Hall of Fame and Museum
300 Gulf Stream Way
Dania Beach, FL 33004

I-95 Griffin Rd-East
(just south of the Fort Lauderdale airport)




$39 ($49 at door)

Member Registration
Note: Please register by 5 p.m. the day before the event and your badge will be waiting for you
Join us for more networking after the presentation at the Islamorada Fish Company right next door to the IGFA Event!

Presentation Details:

In the Era of the Individual, marketing has shifted from highly fragmented one-size-fits-all mass communication to highly relevant 1to1 interaction where offers, information and invitations must be personalized to the needs, interests and location of the individual consumer. And Email has become "The Money Ball" of 1to1 Marketing.

Join us as Joel Book of ExactTarget will discuss the major trends that are transforming marketing and customer service, and demonstrate how smart brands are using email marketing as the cornerstone of a cross-channel strategy to attract, onboard, serve and retain customers.

With a case study co-presented by Cecilia Sanguinetti, Associate Vice president of Royal Caribbean International, sharing how Royal Caribbean uses email to manage and deliver a great customer experience from pre-cruise to post-cruise.

In this session, attendees will learn...
  • Three MegaTrends that are fueling the transformation of marketing and customer service and what this means for brands.
  • How successful brands are automating and optimizing interactions throughout the customer lifecycle to aid purchase and fuel ongoing engagement.
  • What you must know about how to use Email Marketing to effectively engage consumers and drive response.
  • Case studies from B2B and B2C brands that are innovative email marketers and insights into what makes them successful.

About the Speakers:
Joel Book
Joel Book is a founding Principal in the Marketing Insights group at ExactTarget, a leading provider of marketing automation solutions for data-driven digital marketing leveraging the combined strengths of Email, Mobile, Social Media and Websites. With more than 37 years of experience in database marketing, Joel teaches organizations how to leverage customer data and marketing automation technology to deliver offers and information that are personalized the customer's needs, interests and preferences.

Cecilia Sanguinetti is the Associate Vice president of Royal Caribbean International. She has over 15 years of experience in Customer & Loyalty Marketing, and leads international customer marketing projects and multi-disciplinary teams in Latin America, Europe and the US. Developing robust Email Marketing programs with triggered, automated, strategic emails.

Thursday, April 24, 2014

SFIMA Summit: Keynote Session with Matt Rogers from Google - Live Blogging

Winning Moments that Matter in a Constantly Connected World
 With +Matt Rogers - Head of Industry and Large Customer Sales at Google.

Almost everyone in the room has turned to digital at some point today, most of us in many different ways throughout the day on different devices.

We all turn to digital throughout each day of our lives to help us get answers and solve problems - or just seem busy in the line at Starbucks.

Millions of people, billions of moments throughout each day, every day.

These are all potential targets for your business.

Which moments matter most to your business?

How can you reach your prospective customer in those moments?
1. Be There
2. Be Relevant
3. Be Optimized

Two way communication with our consumers is now possible because businesses can know so much about their customers and interact with them, answer their questions.

Average connected consumer has 2.5 devices and switches seamlessly throughout the day.

Be relevant with both intent and content.

Be optimized continuously improve formats and creative, attribute throughout the purchase jouney and measure all types of conversions.

SFIMA Summit: Playing the Marketing Long Game - Live Blogging

Playing the Marketing Long Game: Near-Term Wins vs. Long-Term Value
with +Cassie Lancellotti-Young

  • Framing the Metrics that Matter: Retention's Revenge
  • Respecting Engagement as Most Critical Lever
  • Understanding the Quality/Quantity Conundrum
  • Discerning Campaign Testing vs. Cohort Testing
  • Contextualizing the Why

1. Retention's Revenge:
Five times more expensive to attain a new customer than to retain existing.

2. Engagement Matters Most
66% of marketers use open rates as the primary measure of engagement.

Twitter call to action after signing up: make Twitter work for you, follow more people.

3. Quantity vs. Quality

Google Promotional Tabs. After roll out, opens were down as much as 94%
Value per open up as much as 705%
Optimization metric = total value per email sent; is improved quality enough to offset dip in quantity?
Answer: it depends on brand and should be measured by each company.

Example: responsive design in email:
Business Insider - varied CTR impact and saw a 51% lift in page views per open.
Cult Cosmetics - varied CTR effect and saw a 11.2% lift in cart conversion for those who received the responsive treatment.

4. Campaign Testing

5. Contextualizing the Why

  • Product/ Marketing/UI: deliberate changes to messaging, site
  • Business Ecosystem: inventory issues, tech problems
  • "macro" factors: industry trends, economic climate, etc.

SFIMA Summit: Is Web Traffic Decreasing? - Live Blogging

Is Web Traffic Decreasing? Make More of What You Get

+Anna Talerico is the sole speaker in this session that focuses on how website visitors have changed and what they expect. How you can adapt to capitalize on this data. . .

The state of the web has changed drastically in the the past 12 months.
Visitors expectations have changed drastically!

  • Your visitors expect interaction
  • Your visitors expect usefulness

Here's what to do:

  1. Be Responsive
  2. Be App-Like
  3. Be Useful
  4. Be Helpful
  5. Be Committed
Be Responsive:
If your site is not responsive, do whatever you can to get it redesigned to be responsive.

Be App-Like:
Visitors are used to interacting with apps, so they are wanting their browser experience to also be interactive. Examples of apps for websites include:
  • quizzes
  • surveys
  • contests
  • interactive white papers and e-books
Recommended reading: Youtility by Jay Baer

SFIMA Summit Keynote from Jeffrey Eisenberg - Live Blogging

What You Need to Survive and Thrive: The Four Pillars of Amazon's Success
+Jeffrey Eisenberg

Jeffrey Eisenberg Keynote Speaker

Pubcon SFIMA Summit Audience

Our keynote speaker this morning is an author, adviser, investor, and trainer. He has been following Amazon for years and has insights as to what they do and why they are successful.

80% of companies claim they are customer-centric, but only 8% of customers agree.

Four Pillars of Amazon's Success:

  1. Customer Centricity
  2. Continuous Optimization
  3. Culture of Innovation
  4. Corporate Agility
During 2001 "dot bomb" Amazon was cash flush and they stopped all advertising other than pay per click. 

30% of all e-commerce sales go through Amazon

Only about 11% of all commerce in the US is e-commerce

When Amazon began in 1995, their initial competition was Borders and Barnes and Noble.

Each bookstore carried about 135,000 books.

We know what happened to those once giant book sellers.

Tower Records was the next target. Amazon started selling music and put them out of business too.

The next target is Walmart!

There are 2 kinds of companies: Those that work to try to charge more and those that work to charge less. Once will be second. (Customer-centric companies know that customers want to pay less!)

Understand the Customer
4 Key Inputs:
Selection: 7x the category depth
Price: 5 to 13% lower than top 5 competitors
Availability: 20 inventory turns, most orders fulfilled by Zone 0-1 shipping (avg company turns inventory 2 to 3 times a year)

2/3 of returning visitors

Prime Members pay to shop on Amazon and visit 3X more and spend 3 - 5 x more

Have a problem with an Amazon order? You can actually email Jeff Bezos: jeff@amazon.com

Amazon is the "Tom Sawyer of Social Commerce"

Highlighting funny reviews of products. Amazon convinced people to come and create content for them. 
1/5 purchase because of helpful reviews.

CEO becomes the chief experience officer

Amazon controls e-commerce with testing. They look at data and see what could be

Big Challenges: "An organization's ability to learn, and translate that learning into action rapidly is the ultimate competitive advantage."

Bezos says the more tests you do each year, the more innovations you achieve. 

Amazon makes changes at lightening speed compared to other companies.

How can other companies compete?

Technology is available that use technology more advanced than what Amazon uses.

Listen - Measure - Engage

Geo targeting and wifi - if you are on wifi while shopping, you are not anonymous and you can (and likely will) be retargeted.

Nomi is a technology tool that allows companies to listen, measure, and engage and it can be correlated and cross referenced from offline to online and vice versa. 

Organic search is great for all stages of the buying process, but paid search advertising is best in the late stages of the buying process. 

SFIMA Summit Live Blogging - Content Marketing is the New Link Building

Steve Floyd and Brent Csutoras explain how great content will lead to links.

Steve Floyd starts out the session with a discussion on content marketing vs. content strategy. +Steve Floyd

Building content that is appealing and attracts users is a key factor in content marketing.

See his "Super Awesome Content Strategy Worksheet"

Content Strategy is a discipline and his worksheets show templates and guides on how to build a solid content strategy.

Content strategy and content marketing should be used when presenting a pitch to clients or presentations at events like today.

Brent Csutoras will be discussing more about links. +Brent Csutoras

Links establish authority. Building links is a legitimate way to build authority.

Links are not all bad, no matter what everyone says.

The quality of the voice is key and social signals are important.

Social Signals are the future:
-Matt Cutts (Google) "Over time, Google will care more about identity and social reputation."
-Duane Forrester (Bing)"Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals. . . "

No matter how important social will be, links will still be important. But you have to gain natural links instead of trying to make links look natural.

Why Content Marketing Works

Visibility to Influencers

  • influencers need content
  • they rely on social channels
  • they see when your content through their chosen channels
  • they link of share your content

Improve Your Chances

  • Social Aggregate Sites (Reddit, Inbound, Pinterest, LinkedIn Today)
  • Be a Resource (Influencers love resources, suppport forums, gaps in the market, vanity, trending)
  • Social Outreach (reach out to Facebook pages to become a content creator, Reddit monitor, Twitter chats, Google + Communities, LinkedIn Today Influencer)
"Promote yourself, be smart about it, don't be a spammer!"

Monitor for Natural Success in Real Time
  • Reddit.rss
  • Analytics Alerts
  • Social Mention Monitoring

SFIMA Summit SEO Basics - Live Blogging

Bill Hartzer and Kathryn Parsons - SEO Basics

Bill Hartzer starts off our session and covers SEO for he algorithms covering all of the recent changes made by Google that have affected site ranking. +Bill Hartzer 

Off site factors vs. On site factors = both affect your search ranking.

Factors important in 2014

  • Good site structure
  • Internal linking
  • Minimal amount of footer links to other pages
  • Content Readability
Social Media and SEO Factors

Google is aware of factors like purchased Facebook likes that can easily be manipulated and they do not weight those factors heavily. Instead they look for natural likes, retweets, and engagement.

Were you affected by a Google algorithm update? Your analytics profile will let you know if you see a drop in traffic correlating to dates of algorithm updates.

Recovering from Panda:
  • See Google's 23 Questions to assess quality http://bit.ly/1gHZzQb
  • Identify and remove least-visited pages
  • Prevent Pogosticking from SERPs
Penguin targeted sites that violated Google's quality guidelines. Google aimed to remove pages that provided a poor user experience.

Penguin updates about every 6 months. We are due for an update anytime now. If you have worked to improve your site, you can see a ranking increase after the next update.

Google disavow tool lets you let Google know not to value or calculate certain links into websites.

EMD update - Exact Match Domain Update happened on Sept 27, 2012.
Targeted commercial phrase domains. Sites that over optimized for commercialized names were affected by this update. 

Google Page Layout Update:
Last update was Feb 6, 2014.
If visitors have to scroll down to see content and text on the page, you were likely affected by this.

*TIP* Get listed in Google's Knowledge Graph by listing on Freebase.com

Kathryn Parsons takes over for the second half of the session and she is covering best practices for search engine rankings. +Kathryn Parsons 

There is no easy way to get to #1 on Google or else everyone would be number one!

SEO is not dead!

Hummingbird Update
Largest update that affected the most sites.
Content and writing for your visitors is how to achieve your ranking goals.

Penguin 2.1
Don't accept links from low quality sites!

Authorship Shakeup
People began to abuse Google Authorship.
Google applied a 15% reduction in the amount of rich snippets displayed in the search results.
Continue to use authorship correctly because it will build authority and establish your niche.

*Tip for writers* -  Review contracts because publishers are often asking for ownership over meta data, which means they will control what appears in your Google Authorship information.

Yahoo Secure Search
Instead of tracking keywords, start tracking entry pages, they will give you an idea of the theme. Paid search still allows you to see all keywords. The secure site keyword blocking is only affecting natural search.

Page Layout Update #3
Don't put content at the bottom of your page. It is actually devaluing your website!

Ways to Keep Informed!

  • Monitor Your Website
  • Network with Other SEOs
  • Read Search Engine Blogs
  • Follow Search Engines in Social Media
  • Visit forums

Google Algorithm image photo credit: OverClock4U.net

Welcome to the SFIMA Summit!

Good morning South Florida! We will be live blogging from the SFIMA Summit all day today. Sessions are getting ready to start. We have a full day planned, see SFIMASummit.com for the agenda and schedule of events. Sessions are about to begin, there are 3 tracks and 2 keynote speakers. After sessions conclude, we will meet at Bimini Boatyard for networking and connections for job seekers!

Friday, April 11, 2014

SFIMA: Can Florida Marketers Survive the Constant Change in Digital?

 Pubcon SFIMA Summit
 Pubcon SFIMA Summit

FORT LAUDERDALE, FL--(Marketwired - Apr 7, 2014) - On Thursday, April 24, a group of national industry heavy-hitters will offer tips and insight on digital marketing survival techniques at the annual South Florida Interactive Marketing Association Pubcon Summit. The full-day event, presented by Wrecking Ball Media Group and titled "Survivor: The New Interactive Survival Kit," will feature best-selling author and Internet marketing pioneer, Jeffrey Eisenberg for the morning keynote, and Google exec, Matt Rogers, for an afternoon keynote.

The SFIMA Pubcon Summit includes a mix of corporate and agency experts in search engine marketing, paid search, usability, customer engagement, social media strategy, content marketing, and more. The day is ideal for marketers, website managers and anyone who leads, supports or overlaps with Web content or e-commerce. Attendees will have a great opportunity to network and meet the speakers during an evening cocktail reception. Job seekers will have access to a select group of recruiters on-hand to find new talent.

Morning keynote Jeffrey Eisenberg will reveal how companies can replicate the four-part success strategy of online retail giant, Amazon. Eisenberg, co-founder and former CEO of online marketing firm FutureNow, is a recognized authority in generating online sales. He speaks Spanish with native fluency and has conducted business in 26 countries. Matt Rogers will offer advice on how companies can create "winning moments that matter" in a constantly connected world. Rogers is the head of industry for Google's large customer sales group, where he focuses on growing and expanding the company's operations with locally focused businesses.

This year's "Survivor" Summit runs from 7:30 a.m. to 5:00 p.m., followed by the networking reception at 5:30 p.m. Breakfast and lunch will be provided. The event takes place at the Greater Fort Lauderdale Convention Center. The cost is $349 in advance for SFIMA members, $399 on-site. All non-members receive a six-month complimentary membership with their registration: $399 in advance, $449 on-site. Click here to register.

The SFIMA Pubcon Summit takes place each year thanks to the support of our fabulous sponsors: Lunch: Ion Interactive; Keynote: Sailthru; Marketing: Moz Local. Sponsorship opportunities are still available. Details are available at the SFIMA PubCon Summit site.

The South Florida Interactive Marketing Association is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach County. 

Pubcon is a multi-track educational conference hosted by Pubcon Inc. Pubcon offers an in-depth look at the future of technology presented by the world's top speakers in provocative cutting-edge sessions.