Monday, February 01, 2016

What to Expect at the Pubcon SFIMA Summit

South Florida Interactive Marketing Association (SFIMA) is gearing up for their hottest event of the year! Pubcon is the leading social media and optimization conference in the world, and features keynotes and sessions from the industry’s top businesses and speakers. Pubcon has been named by Forbes as a must-attend conference and they have teamed up with SFIMA board members in order to bring a mini-conference to sunny South Florida!

Pubcon SFIMA Summit 2016 will be held on February 24th-25th, at the Fort Lauderdale Convention Center. February 24th will be the Master’s Group Training Session, which is an additional fee aside from the February 25th  registration price. Registration on the 25th will include a networking breakfast, lunch, and after-party! Registration will begin on Thursday, February 25th at 7:20 a.m., followed by a continental breakfast at 7:30 a.m.

Sessions for the day will run in four tracks from 8:30-9:15 a.m., 9:20-10:10 a.m., 11:30 a.m. – 12:15 p.m., 1-2 p.m., 2:05-3:05 p.m., 3:25-4:25p.m., and 4:30-5:25 p.m.

The Pubcon SFIMA Summit 2016 Keynote Speaker is Scott Stratten, President of Un-Marketing, and will take place from 10:15-11:30 a.m. in Salon A of the convention center on Thursday.

Although the conference ends at 5:30 p.m., an after-party will take place at Bimini Boatyard immediately following sessions and has no end time. Enjoy additional one-on-one socializing with session leaders and the keynote; this is an exclusive experience and opportunity to network with other South Florida marketers. Drink and food will be provided.


Go online to the convention center website to view the venue map, directions, and parking information:
1950 Eisenhower Boulevard
Fort Lauderdale, Florida 33316


Just a just two-minute walk from the Pubcon SFIMA Summit 2016, held at the Fort Lauderdale Convention Center, Pubcon and SFIMA recommend the Hilton Fort Lauderdale Marina hotel for attendee accommodations. 

Friday, January 29, 2016

Pubcon SFIMA Summit Highlights: What NOT to Miss

Pubcon is the world’s leading digital marketing conference. With world renowned speakers, it can be difficult to choose between such awesome conference sessions. The reality is you can’t be in two places at one time – so how do you choose between these industry leaders that literally built the foundations for internet marketing? That’s where we come in.

We understand the struggle when choosing between these sessions, that’s why we have developed a “What NOT to Miss” guide for the Pubcon SFIMA Summit. This guide will allow you to see some great sessions that are not one tracked – meaning you are not focused in one topic area. If you are interested in attending the SFIMA Summit strictly to learn about paid advertising or organic marketing, we suggest that you follow that track only compared to using this guide. For the rest of you, get ready to download some awesome tips.

If you have never heard of Dennis Yu, his 8:30AM to 9:15AM sessions in Salon C is a no brainer. This man practically designed Facebook’s marketing platform. Let’s put it this way, he attends meetings with Zuckerberg to chime in on their new betas. Plus, about five minutes into his presentation his enthusiasm and love for what he does will mesmerize you. So if you didn’t think Yu was a stop on your Summit agenda, think again.

We come to a fork in the road between 1:00PM and 2:00PM when you have to choose between Creating Unforgettable PPC Ads and LinkedIn Strategy. If you are already a strong PPC specialist, we would recommend attending Sean Jackson and Jabez Lebret’s LinkedIn session in Salon C. If you have a background in social media, then Brad Geddes should be on your list.

Aside from being the most inspirational PPC Guru ever, Brad Geddes speaks truth and gold in any PPC session that he administers. He is a pioneer in the paid advertising industry and a respected leader among PPC specialists everywhere. If you want to learn how to optimize your PPC campaigns, this is the guy you want to talk to. Not to mention his beautiful co-speaker, Erin Sagin, who works for Wordstream (PPC Unicorn Larry Kim’s company). With this powerful duo in a PPC session together, this is a necessary pit stop.

At the same time in Salon C, Sean and Jabez will deep dive into real examples of how to utilize LinkedIn’s powerful platform. This much overlooked opportunity is applicable to almost every industry, but is often placed on the backburner to the much loved Facebook, Twitter and Pinterest. Jackson will demonstrate how to excel your company on LinkedIn and how to reach missed areas through strategic tactics and best practice tips.


Closing the conference in Salon B from 4:30-5:25PM, is a session on Google Analytics and Dashboarding. This crash course will give you the information you need to build custom reports and segment data so you can slice and dice your way through the metrics you need to optimize your performance. 

Tuesday, January 26, 2016

Getting to Know the Pubcon SFIMA Summit Speakers

Before attending the Pubcon SFIMA Summit 2016, get to know your speakers and find out who everyone is talking about. From social media platform experts to PPC and SEO gurus, the following five speakers will cover about every nook and cranny of internet marketing and the world and role of search.

 Sean Jackson - LinkedIn
Trying to find your niche in the online marketing industry? Perhaps LinkedIn is the answer for you. See what LinkedIn guru, Sean Jackson, has to inform you about your next LinkedIn strategy and how to correctly optimize your profile and business ventures on the famous platform.  

Sean Jackson is currently the CFO and partner of Rainmaker Digital, formerly known as Copyblogger Media. Rainmaker Digital gives you access to several helpful content marketing tools and training for digital entrepreneurs. Join Sean Jackson’s South Forida SFIMA Summit session to get a front row seat and pick is brain! He will be demonstrating scenarios and guide you through the social platform that is often overlooked.

Brad Geddes – Creating Unforgettable PPC Ads
Co-founder of AdAlysis, Brad Geddes, helped create an automated ad testing tool for Google AdWords. Previously the founder of CertifiedKnowledge.org, Geddes created a PPC training platform that companies could use to train their employees in online marketing.

Think outside the box with Brad Geddes as he demonstrates how to form a “unicorn” ad.

Stop cracking under the pressure of the 140-character limit. With some consulting from Geddes, you will be creating unforgettable PPC ads that your consumers will not be able to resist.

Dennis Yu – Finding the Facebook Influencers
Struggling with your social media campaigns? Join Dennis Yu, Chied Tehnology Officer at BlitzMetrics. Dennis Yu will walk you through how to correctly promote your brand on the biggest social platform today, Facebook.
Start driving leads through Facebook today. Whether you are just dipping your toes or have already dove head deep into Facebook marketing, Dennis Yu is sure to have new insights and helpful tips on how to tackle the largest social platform.


Joe Laratro – SEO (Moderator)
“Everyone’s favorite F word is ‘free’”.

Join Joe Laratro, president of Tandem Interactive and former president of SFIMA, and see how you can begin to acquire free search results on search engines!

SEO is not a simple 10 step learning process. Unfortunately, the tactics to SEO are ever-changing, and trying to wrap your head around SEO can give anyone a headache.

Here is your chance to pick at an SEO expert’s brain. Joe Laratro is the ideal organic search marketing professional to address all of your SEO questions to, as he has over a decade of experience servicing hundreds of websites. There is nothing about Search Engine Optimization that Laratro cannot answer.

Peter Leshaw – In-House SEO and SEO Team Building
Sit in on a session with the 2015 SFIMA president himself!

Peter Leshaw will help you and your team ring in the New Year with a perfectly optimized SEO team. Leshaw, Director of Internet Marketing at MDT Marketing, takes pride in training and education.


A frequent speaker at SFIMA and former president, Leshaw is well known among online marketers. Passionate about helping you succeed, Leshaw will give you SEO insights on what you should monitor, how to build a solid SEO team, and delivering great service. Don’t miss out on one-on-one training and Q&A with Peter Leshaw!

Sunday, January 24, 2016

How to Choose the Right Session at the 2016 Pubcon SFIMA Summit

In order to help guide you to make the right choices for the Pubcon SFIMA Summit 2016 conference, check out this overview of the who, what, when, and where of each session.

8:30 - 9:15 a.m.
Penalty Abatement: Rethinking Learning. Where: Salon A. Who: Sha Menz & Marie Haynes. What: Learn how to re-evaluate your links, get out of Google penalty situations, and the proper usage of disavow files to stop inbound problems.
AdWords Automations Using AdWords Scripts. Where: Salon B. Who: Frederick Vallaeys & Christi Olson. What: An examination of Google AdWords automation using scripts. Recommended for more advance PPC users.
Finding the Facebook Influencers. Where: Salon C. Who: Dennis Yu & Michelle Held. What: Learn how to find the right influencers to promote your products and brand.
Content Marketing: How to Become a Better Storyteller. Where: TBD. Who: Kindra Hall & Katy Katz. What: Learn how to create content that generates more leads.

9:20 - 10:10 a.m.
Reputation Management and Personal Branding. Where: Salon A. Who: Simon Heseltine & Matt Craine. What: How social media can both negatively and positively impact your brand will be discussed.
Projectory Admin. Where: Salon B. Who: Alex Harris & Theresa Baiocco-Farr. What: Learn how to convert site visits into customers.
Conversions to Conversions. Where: Salon C. Who: Lisa Buyer & Kendall Bird. What: How to balance your social media engagement goals with actual business results from social media are examined.
Hot Digital Marketing Trends and Topics 2016. Where: TBD. Who: Adam Proehl and William Leake. What: Take a look at the current best strategy options for search marketing in 2016.

10:15 - 11:30 a.m.
Keynote with Scott Stratten. Where: Salon A. Who: Scott Stratten. What: Keynote speech.
11:30 a.m. - 12:15 p.m.
Mining the Keyword Gold Mine. Where: Salon A. Who: Bill Hunt & Keith Goode. What: An examination of mining keyword data to find content and revenue opportunities.
PPC 2016 – Top Trends, Techniques, and Strategies. Where: Salon B. Who: Helen Edwards & Molly Smith. What: An examination of what’s new and hot for 2016.
Post-Modern Analytics: Social Media and Apps. Where: Salon C. Who: Mana Ionescu & Brent Rangen. What: How to make data-driven social media marketing decisions.
Marketing Automation for Ecommerce. Where: TBD. Who: Ethan Giffin. What: Email segmentation in order to drive eCommerce revenue will be discussed.
Attribution Marketing – the Final Click. Where: TBD. Who: Michael Bonfils. What: What is driving the sale on your site will be analyzed.

1:00 - 2:00 p.m.
Local Search Case Study: Miami Fishing. Where: Salon A. Who: Todd Malicoat. What: TBA.
Vertical Social Media Success – Reddit. Where: Salon A. Who: Brent Csutoras. What: How to successfully submit content to Reddit.
Creating Unforgettable PPC Ads. Where: Salon B. Who: Brad Geddes & Erin Sagin. What: How to create unforgettable PPC ads.
LinkedIn. Where: Salon C. Who: Sean Jackson & Jabez Lebret. What: How to successfully use LinkedIn.
Visual Content Marketing. Where: TBD. Who: Matt Siltala & David Snyder. What: How to use visual content to grow your brand.

2:05 - 3:05 p.m.
In-House SEO and SEO Team Building. Where: Salon A. Who: Peter Leshaw & Dave Rohrer. What: Learn what to look for in candidates as you build an in-house online marketing team.
Local Targeting from Global Reach. Where: Salon B. Who: Susan Wenograd & Bryant Goodall. What: How to reach customers both within and beyond your geo-targeted area.
Alternative Social Advertising. Where: Salon C. Who: Larry Kim & Robert Brady. What: Alternatives to Facebook for social media advertising will be discussed.
Scaling Up With High Quality Content from Within. Where: TBD. Who: Christina Baldassarre & Victoria Edwards. What: How to develop high quality content from within.

3:25 - 4:25 p.m.
Modern SEO and the Evolving Search Experience. Where: Salon A. Who: Eric Enge. What: Take a look at “what’s next: for SEO.
PPC Campaign Management. Where: Salon B. Who: John Ellis & Kin Thomas. What: Learn PPC hacks, tips, and tricks to optimize PPC campaign management.
Remarketing and Retargeting 2016. Where: Salon C. Who: Sean Dolan & Damon Gochneaur. What: New content remarketing strategies for small businesses will be discussed.
Falling in Love with Content Creation. Where: TBD. Who: Rachel Meyer & Erin Robbins O’Brien. What: How to create new and relevant content to develop strategic and effective campaigns.

4:30 - 5:25 p.m.
Link Building 2016. Where: Salon A. Who: Jennifer Vaniderstyne & Kyle Olson. What: An overview of current link building tactics.
Google Analytics and Dashboarding. Where: Salon B. Who: Jenny Halasz & Jarret Streiner. What: How to manage your Google Analytics dashboard.
Social Media Audience and Community Engagement. Where: Salon C. Who: Nikki Fica & Melissa Fach. What: An examination of engaging with your audience on social media.

Analytics. Where: TBD. Who: Rebecca Murtagh & Courtney Herda. What: How to find real-world method and tools to help grow market share and long-term relationships between customers and brands. 

Thursday, January 21, 2016

The Benefits of Attending the PubCon SFIMA Summit

From business owners to chief executives, founders and corporate presidents, industry leaders are joining social media, search engine programmers, and marketing affiliates from around the world to attend the Pubcon SFIMA Summit 2016. Pubcon is the premier optimization and new media conference where you can learn the latest and best practices and keep up-to-date with the latest developments in search, social, mobile and more. SFIMA is South Florida’s leading networking group dedicated to ambitious marketers that have a passion for what they do.

Pubcon SFMIA Summit 2016 will help you stay connected with local search marketing peers and share new ideas and best practices. The Pubcon SFIMA Summit welcomes anyone who wishes to improve or discuss their interactive skills. From agencies to brands, freelancers to fresh grads, all are welcomed. New in the search marketing industry? – Get the leg up over the competition and build your resume with tips from the best of the best in the industry.

Staying on top of rules for optimization, ranking, content delivery, and social engagement is important for the digital marketing industry, and our marketing conference is the number one place to get the latest tips and tactics, as well as one-on-one training for your business’ website or marketing business’ success. You will hear from nationally recognized speakers, experts from various digital marketing disciplines, and visionaries from known brands.

Year after year, dedicated supporters discuss all of the benefits they have gained from attending Pubcon.  Loyal to Pubcon for many years is Stephen Chapman from ZDNet, who states, “Pubcon is a fast track to a wealth of cutting-edge education and to finding great personalities to follow on Twitter. Tons of the greatest minds and achievers in the interactive marketing space are on-hand to either attend or present.”


Give your website the boost it needs or learn best practices for your search marketing firm, and don’t miss Pubcon SFIMA Summit 2016 in sunny South Florida this February! 

Monday, January 18, 2016

A First Timer’s Guide to the Pubcon SFIMA Summit 2016

Are you a new member of the South Florida International Marketing Association (SFIMA) or new to online marketing in South Florida all together? The Pubcon SFIMA Summit 2016 is the perfect event to attend to if you are looking to expand your network and knowledge of digital marketing!

The Pubcon SFIMA Summit is SFIMA’s largest annual conference and it will have over 20 sessions covering different aspects of online marketing throughout the day.

For those who have never before attended a Pubcon SFIMA Summit, our contributors have put together a first timer’s guide to the Pubcon SFIMA Summit 2016. This guide will help you better understand the conference schedule and which sessions you won’t want to miss if this is your very first summit:

Friday, February 25th – Fort Lauderdale Convention Center

First, wake up with a smile and dress to impress. There is no real dress code for the summit, but just be aware that you will be networking with other marketers and industry leaders throughout the day. Wear something that makes you feel comfortable and confident. We always recommend bringing a light jacket in case you are a true Floridian and can’t stand anything under 75 degrees, as the convention center tends to get cold.

Registration begins at 7:20 a.m. Please sign in at the registration table to receive your name tag and a schedule of the day’s events. Continental Breakfast is included with your ticket purchase and will allow you to meet some of the other attendees over a cup of Joe. Not a coffee drinker? Tea and other refreshments will be available as well. Remember this area, as it is where lunch will be served later in the day.

At 8 a.m. make your way back to the main auditorium for a welcoming 25-minute speech and overview of Pubcon SFIMA Summit 2016.

The summit is broken into four tracks, seven sessions, and one main keynote. Sessions run between 45 and 60 minutes and are located in four different salons. The four tracks for the conference are: Organic Search, Paid, and ‘Potpourri’ – which is a crockpot of marketing topics. If you are attending the Pubcon SFIMA Summit for a particular topic, meaning you are PPC manager and are attending to advance your knowledge on paid advertising, then this guide is not for you. You should select all of the sessions in your track and disregard this guide. Or, if you are open to learn different marketing trends and are a medium to advanced marketer, please read ‘How to Choose the Right Session at the 2016 Pubcon SFIMA Summit’

For the rest of you first timers that are trying to get the most of the conference, here is your guide.

8:30 - 9:15 a.m. – Learn how to find Facebook influencers from the best in the business, Dennis Yu, at the “Finding the Facebook Influencers” session. Dennis breaks down the Facebook targeting process and teaches you how to promote your products and brands more efficiently. This is a great intro course on Facebook marketing which is slowly become an essential part of every industries marketing agenda.

9:20 - 10:10 a.m. – Set yourself up for success in the coming year and learn the best digital marketing strategies of 2016 from Adam Proehl and William Leake. These two leaders will lead you through tips and hacks in all areas of digital marketing.

10:15 - 11:30 a.m. – Don’t miss keynote speaker, Scott Stratten, as he dives into all aspects of online marketing today and how you can optimize your efforts as a digital marketer.      

11:30 a.m. - 12:15 p.m. – Find out how to improve your keyword selection during “Mining the Keyword Gold Mine” with Bill Hunt and Keith Goode. This is a great course choosing keywords that can be applied to search and paid advertising.

At 12:15 p.m. make your way back to where registration was to receive a free lunch and take the opportunity to compare notes with a fellow digital marketer.

1:00 - 2:00 p.m. – Head to Sean Jackson and Jabez Lebret’s session on LinkedIn if you’re interested in learning more about an often overlooked platform with major online marketing potential.

2:05 - 3:05 p.m. – Learn how to create better content that consumers actually want to read from Christina Baldassarre and Victoria Edwards in “Scaling up with Quality Content from Within.”

3:25 - 4:25 p.m. – Best practices are constantly changing in digital marketing, so keep up with the times in the “Modern SEO and the Evolving Search Experience” session lead by Eric Enge.

4:30 - 5:25 p.m. – Optimize your link building efforts in 2016 with these tips from Jennifer Vaniderstyne and Kyle Olson.

5:30 p.m. – You are invited to an after-party at Bimini Boat Yard for appetizers and drinks, where you’ll have the opportunity to network with fellow South Florida online marketers and with the conference speakers.

This guide was created for First Time Pubcon SFIMA Summit attendees and for those with an elementary level of marketing. These sessions were chosen because our team believes that they have the best takeaways for a marketer that is attending the conference without a preplanned agenda. Please feel free to attend other sessions, as this is strictly a guide.

To learn more about Pubcon SFIMA Summit 2016, or to purchase a ticket to attend the conference please visit http://www.pubcon.com/pubcon-sfima-summit-2016

Thursday, January 14, 2016

What is the Pubcon SFIMA ‘Master Session’ and Should I Attend?

Looking to get everything you can out of this year’s Pubcon SFIMA Summit? Then you should definitely check out the Masters Group Workshop Day. This training day is an optional, limited-attendance educational training program that the Pubcon SFIMA Summit offers each year. Seats are limited and fill up fast, so if you are interested, you will want to sign up now!

You will be able to choose from four training programs if you attend: Organic Traffic Optimization, Social Media Campaigns, Paid Search, and Social Media Advertising. Each workshop is led by an industry expert and will give you in-depth and focused training. Whether you are looking to gain expertise if your given field or are looking to learn about a medium you are unfamiliar with, these training sessions will provide valuable insight.

The SEO workshop will be led by Joe Laratro, president of Tandem Interactive, Bill Hunt, president of Azimuth Consulting, and Eric Enge, president of Stone Temple Consulting. They will cover core and advanced SEO, organic search tools, link building and content marketing. You will learn everything from keyword management to segmentation modeling to scaling your SEO efforts.

Jabez LeBret, chief innovation officer at Get Noticed Get Found, Lisa Buyer, chief executive and president at the Buyer Group, and Melissa Fach, social community manager at Pubcon, will lead the social media campaigns workshop. Get in-depth training on visual, video, and mobile social media, along with optimization and planning essentials. Multiple platforms will be covered; including Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Vine, YouTube, Foursquare, Yelp and more.

Looking for in intensive look into paid search? Then attend the paid search workshop, which will be led by Brad Geddes, foudnder of gbTheory.com, and Frederick Vallaeys, founder and chief executive of Top Tier Marketing and Optmyzr. Ad copy, quality score, scripts and ad extensions will be some of the hot topics covered. 

Social media advertising is one of the latest trends to take over digital advertising. Attend the social media advertising workshop led by Dennis Yu, chief technology officer at BlitzMetrics, and Larry Kim, founder and chief technology officer at WordStream, Inc. They will focus on Facebook and Twitter paid advertising and cover everything from strategy, execution, analyzing results, and fine-tuning campaigns.

If you are looking to gain expert insight into organic, paid, social or paid social, then the Pubcon SFIMA Summit 2016 Master Sessions are for you. Sign up today, because seats are limited and fill up fast! We look forward to seeing you there!