Wednesday, April 01, 2015

The SFIMA Summit is Coming April 9th!

SFIMA is teaming up with the StartupMarketingConference for this year's annual SFIMA Summit. This will be an all day learning event on April 9th and Nova Southeastern University's Davie Campus.

Register Today! SFIMA Members SAVE $100 with coupon code: SFIMAMember


Ft. Lauderdale, FL -  April 9, 2015
Nova Southeastern University, Fort-Lauderdale-Davie 33314-7796 


Aaron Kahlow, Founder and CEO Online Marketing Institute

Cassandra Clark, Social Media Manager, Discover

Zack Onisko, Head of Growth and Marketing, Creative Market (Autodesk)

Neville Mehhora, Author, Keynote Speaker at

  • 3 World-Class Keynotes from industry thought leaders, award winning authors, and big-brand innovation teams.   
  • 8 interactive sessions on the most cost effective ways to drive substantial growth for your company covering best practices, new trends in digital and lean marketing, and growth hacking.
  • Growth Hacking Tactics for 2015: Hands-on workshop for startups and data-driven marketers
  • Unparalleled networking opportunities with serial entrepreneurs, lean marketing mentors, growth hackers, investors,and professionals.

See the agenda and more details.

Recap of SFIMA's March Educational Event: Using Data, Personalization and Metrics to Develop Lifetime Customers

In March, we had Lars Peterson from Sitecore come speak to us about using data and adding personalization and metrics to develop lifetime customers. It was definitely an insightful presentation! Here are a few highlights that were live-tweeted during the event.


Always tune into Twitter and search #SFIMA during our events to connect with attendees and see live Tweets, stats and insights.

Wednesday, March 04, 2015

SFIMA's Next Educational Event: Using Data, Personalization and Metrics to Develop Lifetime Customers

Using Data, Personalization and Metrics to Develop Lifetime Customers

Thursday, March 12 2015


6:30pm-7:30pm:Networking - 7:30pm-8:30pm:Presentation


300 Gulf Stream Way
Dania Beach , FL 33304
Directions I-95 Griffin Rd-East (just south of the Fort Lauderdale airport)


Member Registration


$39 ($49 At door)

Receive a free copy of speaker Lars Peterson's book when you register for next weeks event. But hurry only the first 50 to register!
Also, be sure to join us for the official SFIMA after-party networking which will take place at Islamorada Fish Company adjacent to the AGFA Fishing Hall of Fame Museum. (Not more than a two minute walk.

Using Data, Personalization and Metrics to Develop Lifetime Customers
Successful marketers must be innovative in their use of data, personalization and metrics to win loyal customers. If you’re like many marketing professionals, unsure of the best strategy and which move to make first, this session is for you.
The next 50 people to register for the event will receive a free copy of speaker Lars Peterson's book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers.  Sign up now and pick up your copy at the event!
Join SFIMA’s March Event on Customer Loyalty Fun Fact: Nurturing relationships with existing customers often costs less and yields higher ROI than inquiring new customers.
Learn from Lars Birkholm Petersen, co-author of Connect, how to join the ranks of the winners who are clearly jumping ahead using data to create meaningful customer experiences. Petersen will discuss the new paradigm – Experience Marketing –and offer tips on how to connect with customers across their different touch points, using technology and data to personalize the experience so it becomes relevant, engaging and humanized.
This session will include a “live” case study featuring a local South Florida company and details of the successes of other companies – all designed to provide you with information you can integrate into your marketing strategy the next morning. You’ll leave one step closer to creating relevant experiences that will help your company win customers for a lifetime. 
Why Attend
   Optimize long term marketing strategy by creating loyal customer base
   Gain specific takeaways from case studies
   Explore new areas for revenue
   Optimize your marketing budget for enhanced RO
Speaker Bio:

Lars Birkholm Petersen

/uploadedImages/Events/Events_HTML/sfima mar15_Lars Petersen_sm.pngLars Birkholm Petersen, co-author of Connect, is a senior strategist committed to helping organizations adapt to customer needs by providing strategy and guidance for creating connected customer experiences using innovative technology. Lars has many years’ experience with strategy, marketing, digital analytics and optimization. Today Lars manages the Sitecore Business Optimization Services (SBOS) Global team of consultants. SBOS helps customers own the experience across the different channels their customers use.
Company Info 
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty, and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer and prospect who engages with their brand, across every channel.

The 2015 SFIMA Summit will be on April 9th at Nova Southeastern University in Davie, and is focused on Start-Ups. Tickets for the 2015 SFIMA Summit are now on sale for $270; purchase tickets and receive more information about the 2015 SFIMA Summit at

Tuesday, February 17, 2015

Connecting the Unconnected with the ‘Internet of Everything’

Thursday’s SFIMA meeting was presented by Joanne Bethlahmy, and was aimed at unlocking the value of connecting everything.

The meeting kicked off with Joanne’s experience at the Consumer Electronics Show in Vegas earlier in January. CES had over 900 exhibitors, with leading brands in all industries, which demonstrated the latest innovation in consumer electronics.

The connection between the internet and society has evolved with time, from a basic foundation of what the internet does (connects people with information through email and search), to the potential of what the internet could provide (connecting the unconnected through a completely digitized world).

The innovation behind the ‘Internet of Everything’ opens doors of opportunity for marketers and innovators. Think of the potential a brand could have if they knew exactly what their ideal customer looked like, where they lived, when they purchased, how often, etc.

Joanne explained that the ‘Internet of Everything’ proposed that every unconnected item could unlock new valuable data through its new sources, which would result in a data trail of who the customer is and the purchase cycle they take.

She explained that the development of the IoE is to focus on the unconnected assets; such as: building, lighting, equipment, shelving, signage, and more. By giving a building the ability to be ‘smart’ you could effectively manage energy consumption, increase productivity, reduce the costs of goods, and improve the customer experience.

We can see the IoE taking over every industry, and the examples that Joanne had given were retail, hospitality, farming, factories, financial services, and healthcare.

The four takeaways from the IoE SFIMA event were:
  1. Customer Insight: Who, What, Where, When, Why, and How they will use your product/service
  2.  Marketing Effectiveness: Focus content and ROI in the physical world
  3. Product/Service Performance: Target anything you can measure with a device
  4. New Products/Service: Ideas from usage that are easy to measure.

In order for the future to become brighter, things must change and marketers must evolve. Are you ready to evolve? If you were unable to attend Thursday’s SFIMA event for the Internet of Everything by Joanne Bethlahmy, SFIMA offers her presentation here.

The next SFIMA event will be Thursday, March 12th at the IGFA Fishing Hall of Fame. March’s SFIMA event will focus on how to use data to develop lifetime customers.

SFIMA Events are free for members and $39 for non-members, if you are interested in becoming a SFIMA Member learn more here.

The 2015 SFIMA Summit will be on April 9th at Nova Southeastern University in Davie, and is focused on Start-Ups. Tickets for the 2015 SFIMA Summit are now on sale for $270; purchase tickets and receive more information about the 2015 SFIMA Summit at

Tuesday, January 20, 2015

Fresh Year, Fresh Event. SFIMA’s First Event of 2015

Kicking of the New Year, SFIMA decided they wanted to give their members a fresh, new start with a unique event. Rather than the regular interactive marketing event where a presenter speaks on their knowledge in a specific marketing vertical, we at SFIMA decided to shake things up.

What if there was an interactive marketing event, where everyone actually interacted? This was the blueprint of January’s Peer-to-Peer event hosted by SFIMA. The Peer-to-Peer event focused on trends to watch in 2015 and allowed for every SFIMA member and board member to speak.

The layout of the room allowed for all SFIMA members to face each other and the projector screen, for the entire event. Every member gave a brief introduction of who they were, what they did, and the company they worked for. After everyone was acquainted, our SFIMA President Peter Leshaw introduced the night’s moderators, Joe Laratro and Tracy Antol.

Joe explained that the objective of tonight’s SFIMA event was to allow members to give ideas and insight on their current marketing strategies. The projector gave the members a guideline on which area of marketing we were covering and example Q & A that the group may be interested in.

And so it started! From the mobile bid wars in Q4 of PPC, to the new transparency requirements enforced by Google, the SFIMA members asked questions and responded.
  • What’s your agency’s favorite social measurement tool?
  • What is the best content marketing strategy for this vertical?
Thoughts bounced off the walls as South Florida’s best digital marketing innovators spoke.  

The event was a success, and when members were asked if they enjoyed the Peer-to-Peer setup as opposed to the regular presentation, it was a unanimous vote.

If you were not able to attend SFIMA’s January Peer-to-Peer event, don’t be discouraged; there is a SFIMA networking event the second Thursday of every month.

The Internet of Things” is the topic of February’s event that will be at the Museum of Art in downtown Fort Lauderdale.

Tickets to the SFIMA Summit will be going on sale at the end of January and becoming a SFIMA member can help you save on summit tickets. The SFIMA Summit will be held at Nova Southeastern University in Davie, FL and will be an all-day digital marketing conference, focusing specifically on start-ups. Learn more about the SFIMA summit here.

Thursday, October 02, 2014

Oceans 11: The 11th Annual Nautical Networking Event October 17, 2014

Oceans 11:  The 11th Annual Nautical Networking Event October 17, 2014


It’s the 11th annual invitation-only “Fabulous Oceans 11” Nautical Networking Event (NNE) on Friday, October 17, 2014.   Join over 300 of the top digital marketers from around the country on one of South Florida’s largest private yachts, the Biscayne Lady, to dine and cruise along Ft. Lauderdale’s famous Intracoastal Waterway.
Want to get on the boat? for details or
We look forward to seeing you on the Biscayne Lady!
5:30 pm: Pre-Boarding Event
6:30 pm: Boarding Biscayne Lady
10:30 pm: Biscayne Lady Returns
Rivals Waterfront Sports Grille
3460 S Ocean Dr, Hollywood, FL 33019
view map

Cruise along the beautiful Intracoastal waters while mixing and mingling with the top minds in digital marketing. You’ll be talking shop  with representatives from some of South Florida’s leading companies including:
ADT Home Security
Celebrity Cruises
Kaplan University
Jarden Consumer Solutions
JM Family
Office Depot
Perry Ellis
Royal Caribbean
Brand Tango

Interested in becoming a Sponsor? for details or

Wednesday, August 13, 2014

SFIMA's Next Education Event: Leveraging Bitcoin to Increase Marketing Opportunities

Leveraging Bitcoin to Increase Marketing Opportunities

Thursday August 14, at 6:30 PM


6:30pm-7:30pm: Networking - 7:30pm-8:30pm: Presentation


300 Gulf Stream Way
Dania Beach, FL 33004
Directions I-95 Griffin Rd-East (just south of the Fort Lauderdale airport)


Member Registration


$39 ($49 At door)
Note: Please register by 5 p.m. the day before the event and your badge will be waiting for you.
Are you a Bitcoin amateur or skeptic? SFIMA’s August panel offers a crash course
on how this crypto currency can boost your business’ bottom line.
Bitcoin is an emerging electronic payment platform that allows businesses to
accept payments worldwide for almost zero transaction fees. As compared to
traditional electronic payments methods, Bitcoin is faster, easier, and safer for
customers to use. Companies like receive significant revenues
from their Bitcoin sales. The list of merchants accepting Bitcoin is growing
every day, in almost every industry.
The marketing strategy concerning Bitcoin must first begin with a fundamental
understanding of the technology. Join SFIMA’s panel of expert enthusiasts
moderated by Ilan Berkner, featuring South Florida bitcoin leaders, Gianni 
D’Alerta, David Mondrus, Blake Trueblooed, and Chris DeRose to get in the 
Key Takeaways:
• Bitcoin marketing advantages 
• Legal and tax implications 
• Merchant services 
• Fee structures 
• Real world examples 
• Challenges in accepting Bitcoin 
• The future of Bitcoin

Meet the All Star Panel

 Ilan Berkner

/uploadedImages/Events/Events_HTML/IanBerkner.pngLeading the panel of Bitcoin enthusiasts, Ilan has
followed Bitcoin developments since 2011 and is
active in the South Florida Bitcoin community as
an investor and advocate. Ilan is a software executive
with extensive experience in engineering, product
development, Go-To-Market Strategies, Cloud, Mobile,
Big Data, Operations, and SEO. Most recently, Ilan was
Chief Technology Officer of Time4Learning, where
several successful web and mobile products were developed under his
leadership. Ilan is the founder and Managing Director of,
an IT and management consulting business based in Palm Beach Gardens.
Ilan is also the co-founder of the West Palm Beach Bitcoin Meetup group, which
meets monthly in downtown West Palm Beach.

 David Mondrus

/uploadedImages/Events/Events_HTML/IanBerkner.pngDavid founded and developed a thriving e-commerce
business marketing fraternal men’s products and
works as a systems engineer for the Pedowitz Group.
When he is not writing code or maintaining complex
web systems, David mines Bitcoins and the latest
news surrounding this brand new form of currency.
This Columbia MBA graduate and founder of the 
Bitcoin Association believes that Bitcoin holds the power to change humanity 
for the better by creating jobs, driving economic growth, and propelling the 
poor from poverty. Mondrus is also a regular contributor at Bitcoin magazine.

 Gianni D'Alerta

/uploadedImages/Events/Events_HTML/IanBerkner.pngGianni has worked in marketing for more than 17 years.
He supervises and mentors advertising and marketing
teams overseeing all aspects of new media, SEM and
SEO campaigns, creative and development, and results
tracking strategy. Gianni loves to get in front of
stakeholders, selling ideas that become successful
solutions. Gianni also considers himself a Bitcoin and
Crypto champion. Utilizing his years of marketing and
brand experience, Gianni creates solutions that build awareness and businesses
around Bitcoin and other Cryptographic math based technologies.

 Blake Trueblooed

/uploadedImages/Events/Events_HTML/IanBerkner.pngBlake M. Trueblood is a founding partner of Mearkle
Trueblood Adam, P.L., a Florida based economic
development, commercial litigation and bankruptcy law firm.
Blake earned a Bachelor’s degree in Business Management
from Florida State University and his law degree from the
Washington University in St. Louis School of Law. Blake has
also earned a Masters in Business Administration degree
from Nova Southeastern University. In the past few years,
Blake has become an avid Bitcoin enthusiast and advocate; speaking regularly on
the topic and advising businesses of all sizes in Bitcoin adoption and

 Chris DeRose

/uploadedImages/Events/Events_HTML/IanBerkner.pngChris DeRose is the principal owner and operator of the
software development and IT consulting firm “DeRose
Technologies.” As an avid technology enthusiast, Chris
has lead the South Florida community through the most
important Internet trends of the last decade. Chris took an
early interest in Bitcoin and continues to focus on its
significance in his practice and career. Today, Chris is the
lead organizer of the South Florida Bitcoin group, and holds
weekly meetings with local businesses and organizations to promote the technology,
and advance the cause of this new chapter in the development of the Internet.

Wednesday, June 11, 2014

SFIMA's Next Education Event: Fuel for our Economic Future: Art, Design & Creativity

Fuel for our Economic Future: Art, Design & Creativity

Wednesday, June 11th at 6:30PM


6:30-7:30PM:Networking - 7:30-8:30PM:Presentation


300 Gulf Stream Way
Dania Beach, FL 33004

I-95 Griffin Rd-East
(just south of the Fort Lauderdale airport)


Member Registration


$39 ($49 At door)
Note: Please register by 5 p.m. the day before the event and your badge will be waiting for you.

The challenges of business and our economy today are all part of a burning platform to shift our thinking, and to embrace the importance of applying creativity and innovation to solve today’s business problems. Traditional thinking is not working. Creative and innovative thinking is one of the most critical success factors needed for employees and businesses to succeed. If businesses are to thrive—not just survive—in the 21st-century global economic landscape, they need the skills and talents of artists and designers like never before.
/uploadedImages/Events/Events_HTML/Ringling_College_of_Art_and_Design.jpgJoin us to hear Dr. Larry R. Thompson, president of Ringling College of Art and Design, discuss the value of creativity and its driving force in this new global economy; and how visual communications influences our perception, inspires our purchasing decisions and motivates us to action.

Dr. Thompson will also provide thought provoking commentary on:
  • How the traditional paradigm in our educational model is rooted in standardization, conformity, compliance, leaving little room for creativity, innovation, groundbreaking ideas, or even imaginative thinking.
  • And, at some point in the not too distant future, an artist or designer having a seat at every board of directors’ table in America.
Register Now! 
About the Presenter
Dr. Larry R. Thompson is currently serving his 15th year as president of Ringling College of Art and Design. An energetic,/uploadedImages/Events/Events_HTML/Dr_Larry_Thompson.jpg  innovative, and visionary community leader, Dr. Thompson's mission is to transform higher education of art and design and to infuse business with creativity.  He is also president of the Association of Independent Colleges of Art and Design (AICAD) and is Vice-°©Chair of the President’s Council of the Independent Colleges and Universities of Florida (ICUF). And, he serves on the Boards of the International Association of Innovation Professionals (IAOIP) and StudioVox.
Dr. Thompson earned his Juris Doctorate summa cum laude from Ohio State University and holds a Master of Science in Educational Administration and Counseling from California State University Los Angeles.