Sunday, March 23, 2008

How are you doing vs. your competition?

Compete.com is a relatively new tool that allows you to compare websites. We have been using the site to get a feel for competitive traffic among websites.

Here is a sample of a Compete.com search comparing traffic from top websites.














According to the site's About Us:

"We have a diverse sample of 2,000,000+ U.S. internet users that have given us permission to analyze the web pages they visit and ask them questions via surveys."

Tuesday, March 18, 2008

A Glowing Review of SFIMA's Last Interactive Marketing Event in Fort Lauderdale, FL

Dear Joe and SIFMA Organization

I wish to express in writing about the terrific SFIMA Meeting held last Thursday with the Topic of Marketing to Tweens and Teens.

In looking at the meeting subject matter I thought to myself, "well these kids are not really my market their parents are, maybe I won't go to the event".

However, I am glad I listened to my inner voice and went to the SFIMA meeting anyway. I was taken back by the amount of quality information that these up and coming tweens and teens possess. It was truly fascinating hearing how their young minds "interact" with the marketing technology right in front of their fingertips. These young adults made up one of the best SFIMA meetings I have been to since becoming a member 3 years ago and I learned so much just listening to them. There were definite ideas I heard from this event that I could apply to my daily business world to be more successful.

This meeting lived up to the "Interactive" in SFIMA. I am so glad that I attended the meeting and thought how much I would have missed, had I not attended.

This interaction also told me that I need to clear my schedule and make sure that I attend all the SFIMA meetings so I do not miss a single one!

Thank you and the SFIMA organization for thinking outside the box and offering such a dynamic interactive marketing program.

Congratulations on a great event!

Best regards,
Laura Parke
PrivateScubaLessons.com
954-925-7337