Thanks to SFIMA Summit Title Sponsor: SapientNitro

SFIMA Summit: Driving ROI with Search and Social Media brought to you by SapientNitro



Join Title Sponsor SapientNitro, SFIMA, Social Media Club, Refresh Miami, IT Women,Women in E-Commerce, Greater Miami Chamber of Commerce Technology Committee, South Florida Technology Alliance, and South Florida's top Marketing professionals for a full day of all things search and social.

The event will cover in-depth tactics and strategies from top keynote speakers, case study workshops, panel discussions, and intense presentations.

Thanks to sponsors BGT Partners and CPX Interactive.

$149 for Members


$299 for Non-Members– Includes a 6-month Membership

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Keynote Speaker

Mitch Joel
"Six Pixels of Separation - How Marketing Connects In A Connected World."

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Other speakers include:

• Albert Chin, Google Evangelist and senior member of Google's National Agency Team
• Shawn Rorick, past Director of Marketing - Cirque du Soleil and Director of Internet Marketing at MGM Mirage in Las Vegas
• Jay Berkowitz, Author, Chief Executive Officer TenGoldenRules.com
• Murray Izenwasser, Biztegra
• Craig Agranoff, Author, Founder Aphrodisiac and WorstPizza.com
• Alex de Carvalho, Social Media Director at Medimix International, Lecturer at U. of Miami
• Mike Monahan, Director of Internet Marketing of CruiseOne & Cruises Inc

More speakers to be announced soon!
Are you wondering if Twitter has any value to your business? Can't figure out how to get ranked for your top keywords? Unsure of whether you should be spending 18 hours a day updating your Facebook page? We'll answer all these questions and much more.

Best of all, you can tell the boss you'll leave this full day event with actionable best practices, strategies and tactics that will immediately help your bottom line.

Who Should Attend
CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Search and Social Media Professionals, Entrepreneurs, and Digital Marketers

Friday, May 14th
7:30 AM – 9:30 AM – registration and breakfast
9:00-10:30 AM – exhibit hall open; speakers
10:30 AM – TBD
11:30 AM – 5:00 PM – dual search/social media tracks. Check back often for more details.

LUNCH SPONSORS

$149 for Members -	MEMBER REGISTER
$299 for Non-Members – Includes a 6-month Membership (After 4/15 – Non-members pay $299)	NON-MEMBER REGISTER

Add it to your calendar now!
Stay tuned for full pricing, detailed workshop and speaker information and registration info.

Interested in speaking or sponsorships?
Speakers contact programming@sfima.com
Sponsorships starting at $499 – contact sponsorships@sfima.com

JOIN Today!

Event Details Time/Date: 9am - 5pm Friday, 5-14-2010 Place: Nova University Miniaci Performing Arts Center 3301 College Avenue Davie, FL Contact: membership@sfima.com Member Cost & Registration $149 Non Member Cost & Registration $299 Comes with 6-month Membership

SFIMA Summit Speaker Spotlight: Murray Izenwasser

SFIMA Summit Speaker Spotlight on Murray Izenwasser

Murray Izenwasser is one of the industries leading interactive and social media strategists. With more than 20 years experience, Murray has planned and executed online marketing strategies on behalf of some of the world’s largest and most recognized organizations and brands.

Murray is a creative thinker who understands the opportunities presented by the ever-changing Internet marketing landscape. His vast expertise across all interactive disciplines allows him to cut through the clutter of the current ‘hype’ and deliver marketing programs that drive business.

Currently recognized as a top Social Media strategist, Murray has been invited to be a featured speaker at a variety of events and industry forums. His entertaining yet thoughtful presentation style distills esoteric ideas into actionable insights.

Murray’s pragmatic approach not only comes through in his presentations but also in his work as Senior Interactive Strategist for Biztegra, an interactive and social media strategy agency. His focus is on helping Biztegra’s clients drive their businesses by designing appropriate interactive and integrated marketing strategies and tactics to fully engage their customers. He is also the founder of SMWorkshop.com, which offers workshops on developing REAL social media strategies, based on the proven process he uses with his clients.

His previous positions include Global Director of Marketing for Sapient, as well as Director of Strategy for Razorfish, two the world’s premier interactive agencies. He began his career as a business/management/technology consultant for Andersen Consulting (Accenture).

For more details on the SFIMA Summit: Driving ROI with Search & Social, a day long educational event and to register, see www.SFIMASummit.com.

SFIMA Summit Speaker Spotlight: Shawn Rorick

SFIMA Summite Speaker Spotlight on Shawn Rorick

Shawn Rorick is a digital media professional with over 15 years experience in development, advertising, Internet marketing and next-gen advertising. Witnessing the boom of Las Vegas and working as Marketing Director for some of the largest brands on the Strip, he has been quoted by executives as being responsible for “single-handedly dragging Las Vegas interactive advertising into the 21st century”.

With hands-on experience in web development, interactive media planning and direct marketing execution, Shawn has trained, coached and educated many “emerging marketers” today. His expertise has been sought after for consulting companies in a variety of industries utilizing interactive media to reach their valued customers. Shawn is a graduate of Southern Illinois University with a double bachelor’s in Business Management and Marketing with Technical Science degrees. He has founded and chaired the Las Vegas Interactive Marketing Association, standing at over 600 members today.

Shawn is also the author of “Emerging Marketer” with several business units operating in the digital space. He has dedicated his career to educating professionals from all disciplines seeking to apply successful emerging media channels to their marketing endeavors.

For more details on the SFIMA Summit: Driving ROI with Search & Social, a day long educational event and to register, see www.SFIMASummit.com.

SFIMA Summit Speaker Spotlight: Jay Berkowitz

SFIMA Summit Speaker Spotlight: Jay Berkowitz

Jay Berkowitz is a seasoned marketing professional with over twenty years of experience. He has managed marketing departments for Fortune 500 brands: McDonald’s and Coca-Cola, and has developed traditional and direct marketing programs for AT&T and Sprint and eDiets.com.

Mr. Berkowitz is the Founder and CEO of TenGoldenRules.com, a strategic marketing consulting business based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales. Ten Golden Rules services include: Website Marketing Strategy, Search Engine Optimization, Landing Pages and Conversion Strategies, Affiliate Marketing and Web 2.0 strategies.

For more details on the SFIMA Summit: Driving ROI with Search & Social, a day long educational event and to register, see www.SFIMASummit.com.

SFIMA Summit Speaker Spotlight: Keynote Speaker Mitch Joel

SFIMA Summit Speaker Spotlight on Keynote Speaker: Mitch Joel

Mitch Joel is President of Twist Image — an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40). His book, Six Pixels of Separation, named after his successful Blog and Podcast is a business and marketing best-seller.

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40).

For more details on the SFIMA Summit: Driving ROI with Search & Social, a day long educational event and to register, see www.SFIMASummit.com.

Are Facebook Users Going to "Like" the New Transparency Policies?

Facebook unveiled a host of changes at its f8 developers conference that are already ruffling some users' feathers.

Many of the changes take advantage of big revisions that Facebook made to its privacy settings in late March. Those changes opened the door to allow select third-party Web sites the ability to access and store some users' personal information. (See correction below)

Those sites can use that information to show what a user's Facebook friends have been doing on their sites. CNN, IMDB.com and ESPN.com are among the first sites signing up to use the technology. So if you're a Facebook user reading CNN.com, you'll be able to see what all your Facebook friends are looking at, view recommended stories and see which friends liked which stories.

Users will be able to share more of the outside Web with their social network.

"This is the most transformative thing we've ever done for the Web," said Facebook Chief Executive Mark Zuckerberg in his keynote address Wednesday. "These new technologies will help create instantly social and personalized experiences on the Web."

See the whole story at Yahoo! Finance:

Facebook unveils big changes

by By David Goldman, staff writer
Thursday, April 22, 2010provided by

SFIMA members and readers, please share your thoughts with us!

Pictures from SFIMA"s March 2010 Event: Increase Sales with Search Marketing

SFIMA's March 2010 event: Increase Sales with Search Marketing was a great success!

Plenty of networking and education all around. The even was held at The Pier Top at Ft. Lauderdale's Pier 66 Hotel. The views were beautiful, the food was delicious and the drinks were flowing!

For details and notes from the education portion of the event, see Twitter.com/SFIMA for the live notes that were tweeted during the event. You can also see what the attendees had to say by searching #SFIMA on Twitter.com.

Here are some of the images of the evening:

SFIMA Summit Early Bird Deadline is Today!

Sign up before midnight tonight & save money on this year's premier educational event in South Florida!

South Florida Interactive Marketing Association Founded in 2003, the South Florida Interactive Marketing Association (SFIMA) is a forum dedicated to professionals specializing in interactive marketing. Our goal is to provide opportunities for learning and networking that promote career growth and business success. This Month Friday, May 14, 2010 South Florida 1st Annual Marketing Summit: Driving ROI with Search and Social Media Join SFIMA, Social Media Club, Refresh Miami, IT Women, Women in E-Commerce,Greater Miami Chamber of Commerce Technology Committee, South Florida Technology Alliance, and South Florida's top Marketing professionals for a full day of all things search and social. The event will cover in-depth tactics and strategies from top keynote speakers, case study workshops, panel discussions, and intense presentations. Early Bird Prices: $99 for Members (After 4/15 pay $149) $249 for Non-Members– Includes a 6-month Membership (After 4/15 – Non-members pay $299) Keynote Speaker Mitch Joel "Six Pixels of Separation - How Marketing Connects In A Connected World." Other speakers include: Katherine Allan, Google Evangelist and senior member of Google's National Agency Team Shawn Rorick, past Director of Marketing - Cirque du Soleil and Director of Internet Marketing at MGM Mirage in Las Vegas Jay Berkowitz, Author, Chief Executive Officer TenGoldenRules.com Murray Izenwasser, Biztegra Craig Agranoff, Author, Founder Aphrodisiac and WorstPizza.com Alex de Carvalho, Social Media Director at Medimix International, Lecturer at U. of Miami Mike Monahan, Director of Internet Marketing of CruiseOne & Cruises Inc More speakers to be announced soon! Are you wondering if Twitter has any value to your business? Can't figure out how to get ranked for your top keywords? Unsure of whether you should be spending 18 hours a day updating your Facebook page? We'll answer all these questions and much more. Best of all, you can tell the boss you'll leave this full day event with actionable best practices, strategies and tactics that will immediately help your bottom line. Who Should Attend CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Search and Social Media Professionals, Entrepreneurs, and Digital Marketers Friday, May 14th 7:30 AM – 9:30 AM – registration and breakfast 9:00-10:30 AM – exhibit hall open; speakers 10:30 AM – TBD 11:30 AM – 5:00 PM – dual search/social media tracks. Check back often for more details.

Why is everyone talking about FourSquare?

FourSquare has become the new darling of Social Media site users. According to a tweet from a Foursquare programmer @HarryH they are closing in on 725,000 users & 22 million check-ins!

A quick look at Compete.com shows that FourSquare is exploding in site traffic leaving competitors GoWalla.com, Loopt and Whrrl in the dust.










I recently discovered a great coal fired oven pizza place called Tucci's. I really like the oven baked wings. When you checked in on FourSquare you'll see a 'Special Here' button. The special offers everyone a Free glass of wine on their 5th check-in. I'm drinking white wine free on my next visit :)

If you own a restaurant or a retail location, or if a friend owns one, this site/app is exploding. This is a great opportunity to make an offer early on while there is still buzz and amazement happening.