Wednesday, November 09, 2011

How People Use Smartphones While Watching TV

In preparation for our mobile commerce event this week, we are featuring this study from Nielsen, featured on Mashable, showing smartphone, tablet and other mobile activity that is NOT happening while people are mobile, but at home on the couch watching TV.

"So you watch TV without another screen to hand? You may soon be in the minority. TV viewing is increasingly becoming a multi-screen experience.
This is especially true for owners of tablets and smartphones in the U.S., 40% of whom use their devices while watching TV on a daily basis, according to data from Nielsen. In fact, only 12% of tablet owners and 13% of smartphone owners say they have never used those devices while watching TV.
What are we doing on those devices? More than half of smartphone or tablet owners are checking email during programs and commercial breaks, while around 45% are surfing the web for unrelated information. Some 42% are visiting social networking sites — a trend that is greater among women — and nearly a third are checking sports scores or looking up information related to the TV program they’re watching.
Fewer than 20% of them are looking up information related to ads they’ve seen on TV. Still, that’s a pretty significant amount."

Not registered yet for the SFIMA event in Miami on Thursday night 11/10/11? Register now online or at the door. If you can't make it, you can still participate (mobile) by sending your questions @SFIMA on Twitter or posting on SFIMA's Facbeook Page

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