Thursday, February 24, 2011

SFIMA Spring Fling Networking Mixer

Thursday, March 10, 2011
6:30 pm - 8:30 pm

1103 North Federal Highway
Pompano Bch, FL 33062

Spring is in the air! Spring forward with abundant growth opportunity by networking with South Florida's top marketing professionals. Enjoy a refreshing cocktail or glass of wine as you expand your network and make meaningful connections.

Mix and mingle with colleagues, entrepreneurs, brands and friends from some of the top companies in South Florida. You never know you may just walk away with a contact that could be influential in your next big deal.

Bring plenty of business cards! You can expect to have 10-20 meaningful conversations during this networking event. We are big believers in the power of networking, so bring a friend or colleague to this fun event. The more the merrier!

Members attend this event for FREE
Non-Members attend for only $39 in advance

See you there!

Register Now:

Tuesday, February 15, 2011

Review and Notes from the SFIMA Peer to Peer Forum Event

If you missed the SFIMA meeting last week, here are some notes on the topics that came up.

If you have not been to the SFIMA Peer to Peer Forum event before, it is one of the most well liked and most popular educational events each year. Basically the attendees ask and answer questions on hot topics. Some of the topics discussed last Thursday are:

Upcoming FTC regulations on browsers with a "do not track" ruling that is currently being reviewed by politicians. This new law is the equivalent of "do not call" for the online marketing industry. If passed, this regulation will be a challenge for online marketers attempts to track visitors and conversions. A challenge will be trying to convince the general public web surfer that being tracking is not an invasion of their privacy since they remain anonymous, but helps marketers and web site owner understand their visitors and better customize websites to accommodate user's trends and activity.

QR Codes are growing in popularity and have many great uses for transmitting and finding information. can make QR codes for you in addition to supplying the shortened URL link and tracking.

There was a big discussion on Facebook ads and Facebook for businesses and many in the room shared how much success they are having with Facebook and how they are achieving that success. For many Facebook ads are converting better than Google Adwords ads! One important tip for a better ROI on Facebook ads is to have them link to a specific landing page on your site rather than link to the company's Facebook page.

Group Buying was also a topic of conversation with sites like Groupon, LivingSocial and Couptessa mentioned and there was also mention of the new crowd sourcing site Quora.

SFIMA is always looking for ideas for topics for future events and feedback on past events. The SFIMA Board is looking for volunteers who would like to become board members for the 2011 - 2012 fiscal year. Please send any comments, questions, requests, etc. to President (at)!

Monday, February 14, 2011

Health, Wealth and Entrepreneurship Women's Conference 2011

SFIMA is proud to support and share this annual event.
A day of information and inspiration for women of all cultures
Register in Eventbrite:

Thursday, March 10, 2011

9 a.m. – 5 p.m. Program, panelists & speakers

This year's conversation includes:


  • Taking the pulse of health news stories:

What's hype, what's hope?

  • Can you believe in what your mammogram tells you?
  • How sweet it is:

New inroads into preventing diabetes

Don't pay at the pump: keeping your heart healthier


  • A mattress for your money:

Is the lack of interest by the banks killing your savings? Where to turn

  • What kind of economy is going to emerge?

How can we position for success?

  • Corporate responsibility & women at the table


  • Bartering your small business into something bigger
  • Emerging markets & opportunities
  • How we grew (census). Florida gains seats

And the implications of our economy

Emerging Technology

  • Adding another E to H, W, E:

How new technologies are turning the virtual into what works for your health, wealth and entrepreneurship

at the South Florida Campus of
Ana G. Méndez University System

Miramar Park of Commerce

3520 Enterprise Way

Miramar FL 33025

Follow the conversation on Twitter via #suagmwomen

to stay up to date with new information leading up to, and even during, the event

Updates will also be posted on the Facebook page

experts will share the answers to the

10 Most Important Questions for Women in 2011

and more…

Register in Eventbrite:

Thursday, February 03, 2011

Peer-to-Peer Forum for Interactive Marketers

Networking: 6:30 – 7:15 pm
Presentation: 7:30 – 8:30 pm

1103 North Federal Highway
Pompano Beach, FL 33062

3rd Annual Peer-to-Peer Forum
-- One of SFIMA's Most Popular Events --

SFIMA invites you to build upon your expertise in your respective field and discuss the ups, downs and hot topics in Interactive Marketing with your peers. Meet new people, interact with SFIMA members and reconnect with Board Members. Share your experiences and ideas at one of our most popular events.

Topics will include:

  • Interactive Marketing
  • B2B/B2C Marketing
  • Email Marketing
  • Online Advertising
  • Career Development/Job Market
  • Online PR, buzz monitoring and reputation management
  • SEO/Natural Search
  • Social Media - Marketing, Measurement, Monetization
  • User Experience & Customer Journeys
  • Web Analytics
  • Content management and Optimization
  • Mobile Marketing and communications
  • Social Media - Managing Online Communities (Facebook, Twitter, etc)
  • PPC/Paid Search Marketing

What to expect?

This event’s unique format is a forum for South Florida’s most talented digital marketers to explore and discuss the latest and greatest from best practices in emarketing, business cases, social media and ROI, the topics are endless! It’s also a great forum where you can share and compare with your peers as you discuss online strategies for the future and use it as a benchmark as you set the pace for your 2011 endeavours.

Who came last time?

  • BankAtlantic
  • BGT Partners
  • BocaJava
  • Carnival Cruise Lines
  • Citrix Systems
  • Gunster, Yoakley & Stewart, P.A.
  • JM Family
  • Office Depot
  • Razorfish
  • Sun Sentinel
  • Ten Golden Rules
  • Undertone
  • WPTV News Channel 5
  • Yelp
  • Zimmerman Advertising

This Peer to Peer networking event is about sharing the wealth of expertise, experience, and knowledge that makes up our organization.

Don't miss this opportunity to network and learn best practices from fellow peers!

Register Now: