SFIMA Educational Event: Using Search & Social Media to Maximize Online PR

Using Search & Social Media to Maximize Onlie PR

Thursday, January 10, 2013 at 6:30 p.m.

Time:	Networking: 6:30 - 7:15 p.m. - Presentation: 7:30 - 8:30 p.m.
Place:	IGFA Fishing Hall of Fame and Museum 300 Gulf Stream Way Dania Beach, FL 33004 FREE PARKING

Members FREE
Non-members $39 ($49 at door)
Note: REGISTER EARLY: Why wait in line when you could be networking? Register by 5 p.m. the day before so your badge will be ready for you at the door. Not a member yet? Please contact membership(at)sfima.com for membership details.  Want to sponsor this SFIMA event or future events? Please contact sponsorship(at)sfima.com for a custom sponsorship package created for your company. Join us immediately after the event concludes  for informal networking after the event is over at Islamorada Fish Company How can your brand maximize the power of social media to gain greater traction with company news? Lisa Buyer shares the secret sauce! Discover how to mix up search engine marketing, social media and public relations to ensure your stories make it to journalist newsfeeds, search engines, social networks, and directly to the eyeballs of customers. Buyer will be joined by South Florida-based attorney and foreclosure defense expert Roy Oppenheim, a partner at Oppenheim Law. Oppenheim gained local, regional and national media coverage using Buyer's social PR strategies. The discussion will be moderated by Joe Laratro, past SFIMA president and founder of Tandem Interactive. Attendees will leave with actionable items they can implement immediately to create a new social PR routine for 2013! Lisa Buyer Lisa Buyer is the CEO of The Buyer Group, an interactive public relations and branding agency based in Florida. The Buyer Group’s Social PR/SEO clients consist of public and private companies in the technology, real estate and health/beauty industries. The firm also offers consulting services to agencies transitioning to today’s best search engine strategies. Buyer is ambitious about the influence PR has on social media and SEO/SEM, and shares her innovative approach with clients, peers and associates. As a speaker, writer, blogger, reporter, consultant and friend; you can find Buyer at her favorite hang-outs: SES, PubCon, SMX or virtually at ClickZ Academy.  She writes a monthly column on Search Engine Watch and publishes SocialPR Chat. She is also a Certified Google Adword Professional ( “just for the fun of it”), past member of SEMPO, SFIMA and Agency Management Roundtable. When it comes to interactive PR and corporate communication, Buyer believes PR, Social Media, and SEO/SEM should all be in the boardroom. Roy D. Oppenheim Co-founder and Senior Partner, Oppenheim Law Roy Oppenheim is a successful serial entrepreneur and attorney focusing on Florida foreclosure defense, Internet ventures and direct sales companies. He founded Oppenheim Law in 1989 with his wife Ellen Pilelsky and uniquely positions theFlorida foreclosure law foreclosure law firm as one of the state’s leading boutique law firms. Serving national, international, and local clients, Oppenheim Law reports the highest rating (A-V) conferred by Martindale Hubbell Law Directory, the most respected directory of lawyers and law firms in the U.S. In 1989, Oppenheim also co-founded and served as general counsel to ShopSmart Corp., the company that originated and owned the GNC Gold Card Program. This program was one of the first cross-promotional programs of its kind and continues to this day. He also started Weston Title & Escrow, the oldest title company in that city. Today, Oppenheim is a motivational speaker and shares his inspirations and Florida foreclosure expertise through his social media channels, including an award-winning South Florida foreclosure law blog www.southfloridalawblog.com, Twitter @oplaw, foreclosure defense YouTube Channel, and interactive communications with his peers, clients and colleagues. Toby Srebnik Director of social media for O’Connell & Goldberg Public Relations, Hollywood, FL  Toby Srebnik manages social media initiatives for clients while also deepening the firm’s social media branding strategy. Prior to joining O’Connell & Goldberg, Srebnik served as Manager of Social Media for Tilson Communications in Boca Raton.  He has presented at numerous universities and businesses about the influence of social media, and is a Social Media Club South Florida board member and the 2013 President for the Public Relations Society of America’s Greater Fort Lauderdale chapter.