Michael Slaby was Chief Integration and Innovation Officer for the Obama campaign in 2012 and Chief Technology Officer for the campaign in 2008. He has also worked as executive vice president and digital global practice chair at Edelman and chief technology strategist at TomorrowVentures. At the Shorenstein Center, Mr. Slaby will pursue a project about the role of media and technology in political campaigns and how those successes can be applied to broader social issues and organizations.
We at SFIMA are honored to have Mr. Slaby speaking at our event on February 13, 2013.
Winning Hearts and Minds With Digital Technology
Michael Slaby, Chief Integration and Innovation Officer at Obama for America and former Digital Global Practice Chair at Edelman, makes a special visit to SFIMA to share his unique experiences working on the 2008 and 2012 presidential campaigns.
Please note this is in no way about politics or any of those controversial issues that go along with it, they will not be discussed in this forum. Obama for America was recognized for innovative use of social media, ushering in a new era of politicking and showing how technology has changed the way organizations work to win hearts, minds and dollars. Our event will focus on the techniques and innovation that resulted in a great deal of success in social media and online fundraising. Slaby will share his expertise in creating compelling content while using data, technology and multiple types of media. There will be Q&A session at the end of his presentation, but it will be focused on best practices for business, and not on political issues.
Register for the event here.
Want to brainstorm with a digital rock star? Now's your chance. Submit your most thought provoking question about digital marketing now. Michael Slaby will personally select the best question for a chance to be selected for a free one-on-one consultation!
Submit your questions to SFIMA via comments to this post, Facebook,Twitter, or our LinkedIn group. Put on your geeking cap, and send us a good one!
Read more about the Harvard Fellows announcements: http://www.hks.harvard.edu/news-events/news/press-releases/shorestein-fellows-2013