Many complained that this year's Super Bowl commercials were lackluster, didn't push the edge enough, weren't entertaining, etc. There's a reason for that. Companies that choose to advertise for the Super Bowl face a huge risk. Not only is there the average $4 million investment this year for a 30 second spot, but then there is the criticism from critics, the media, special interest groups. Heaven forbid that one of them is upset by something in the commercial.
One of the most controversial ads this year was GoDaddy's ad with a super model making out with a computer nerd. Most people are just plain grossed out by "The Kiss" and let everyone know. According to AllVoices.com, "The social media reaction was swift and overwhelmingly negative. The social metrics analysis firm Whispr Group found the ad generated more than a quarter million tweets–86 percent of which were negative reactions, rendering "The Kiss" the most disliked of any of the ads by far. This GoDaddy ad was actually a bit different than most of their former Super Bowl ads, and actually went into a bit of detail explaining what GoDaddy does. Whether viewers were grossed out or not, GoDaddy experienced their highest sales day in their history.
GoDaddy's The Kiss Commercial
Taco Bell actually ended up pulling one of their planned Super Bowl commercials because it offended vegetarians. We all know that vegetarians are a big target market for The Big Game. In an update, HotAir.com posted that Taco Bell's spokesperson said that this ad was not scheduled to run during the Super Bowl, it aired during the BCS College Bowl game.
Other ads that drew criticism were Audi and Best Buy for not being sensitive to women's issues.
Audi's Prom Commercial
Best Buy's Asking Amy Commercial
Remember Groupon took a lot of criticism for their Super Bowl ad last year. Although Groupon may not be at the height of its success a year after its Super Bowl ad, most of Groupon's current problems don't point to fallout from their ad, which they rebutted quickly to explained their stance.
Some controversy is good to get people talking, but a big uproar is not. Of course, it's not for us to decide who is offended, or should, or should not be offended. Do you think that the complaints are out of line or valid?
We would love to hear your comments.
Since we can't leave our blog post about the Super Bowl ads without posting some of the favorites, so here you go!
SuperBowl Brotherhood Commercial
Smasung's Next Big Thing Commercial
Pistachio's Psy Commercial
Dodge's Farmer Commercial
No comments:
Post a Comment