The Launch of SeaWorld's® Antarctica: Empire of the Penguin™
in downtown Fort Lauderdale.
Museum’s Horvitz Auditorium at 7:30.
Just in time for summer,
SFIMA brings you a look at Orlando’s coolest new attraction:
SeaWorld’s® Antarctica: Empire of the PenguinTM.
The penguin exhibit has been expanded to include a futuristic,
immersive ride to the bottom of the world, taking visitors gliding
through an icy land and viewing life through the eyes of a
penguin – all while being surrounded by hundreds of live penguins
in an interactive environment.
From online sweepstakes to email updates, from social media to
mobile apps and more, digital is playing a key role in getting people to
“follow the freeze.”
Interactive Marketing at SeaWorld Parks & Entertainment®
walks us through tips for adding some fun to your next product launch, including:
Social, mobile and web.
Manager, Interactive Marketing
SeaWorld Parks & Entertainment® Orlando
Ross Schmadebeck is Manager, Interactive Marketing at
SeaWorld Parks & Entertainment® for the Orlando parks. In his role,
Mr. Schmadebeck directs the online marketing and product development
for SeaWorld® Orlando, Aquatica by SeaWorld® Orlando, and
Discovery Cove® Orlando. Most recently, he serves as
Interactive Project Manager for the largest park expansion
in company history, Antarctica: Empire of the Penguin™
designing and executing the first end-to-end interactive experience
for guests to engage with the pre- and post-launch of Antarctica.
where he developed their first online product Recommendation Tool
to support the Business Solutions sales team in creating customized
product bundle solutions that scored and refining qualified leads.
Prior to Bright House Networks, he worked as Manager, Marketing
Strategy & Planning for The Institute of Internal Auditors where he
advanced the conference and seminar experience introducing digital
marketing efforts to decrease expense by upward
of 20 percent and increasing ROI of more than 50%.
Bachelors of Science in Journalism.
He is a native Floridian and a true Conch born and raised in the Florida Keys.
Take Andrews Avenue south to Las Olas Blvd.
The Museum is located on the
north-east corner of Las Olas Boulevard and Andrews Avenue,
across from Huizenga Plaza.
Please join us after the close of the event for our official networking after party at
the Riverside Market @RiversideMarket
SFIMA Event Attendees their Happy Hour Specials.