Wednesday, June 12, 2013

SFIMA Educational Event June 2013: Launch of SeaWorld's ANTARCTICA: Empire of the Penguin

The Launch of SeaWorld's® Antarctica: Empire of the Penguin™

Thursday, June 13, 2013 at 6:30 p.m.


Networking 6:30 - 7:15 p.m. (on the esplanade at 210 S. Andrews) - Presentation 7:30 - 8:30 p.m. (at the Museum)
After Party at Riverside Market following the event.
(Scroll down for after party details.)


Horvitz Auditorium at the Museum of Art | Fort Lauderdale

Networking on the esplanade:
210 S Andrews Ave
Fort Lauderdale, FL 33301
For parking information and map, please see below.

Networking Host: Starmark
Enjoy appetizers and cash bar starting at 6:30 in Museum Plaza 
in downtown Fort Lauderdale.
The educational presentation will begin in the 
Museum’s Horvitz Auditorium at 7:30.

Educational Presentation

Just in time for summer,
SFIMA brings you a look at Orlando’s coolest new attraction:
SeaWorld’s® Antarctica: Empire of the PenguinTM.
The penguin exhibit has been expanded to include a futuristic,
immersive ride to the bottom of the world, taking visitors gliding 
through an icy land and viewing life through the eyes of a
penguin – all while being surrounded by hundreds of live penguins
in an interactive environment.
And so what better way to launch this experience than with interactive marketing?
From online sweepstakes to email updates, from social media to
mobile apps and more, digital is playing a key role in getting people to 
“follow the freeze.”
Join us as Ross Schmadebeck, Manager,
Interactive Marketing at SeaWorld Parks & Entertainment® 
walks us through tips for adding some fun to your next product launch, including:
Identifying and building your core fans.
Leveraging your followers 
to become your digital brand ambassadors.

Social, mobile and web. 
How the blurring of these lines can add value to your project.

Bringing it home. 
Creating a centralized web experience that immerses your 
advocates while attracting new fans.
Register now using the buttons at the top of the page.

Ross SchmadebeckRoss Schmadebeck
Manager, Interactive Marketing
SeaWorld Parks & Entertainment® Orlando
TW: @RSchmadebeck
LI: /RSchmadebeck

Ross Schmadebeck is Manager, Interactive Marketing at
SeaWorld Parks & Entertainment® for the Orlando parks. In his role,
Mr. Schmadebeck directs the online marketing and product development
for SeaWorld® OrlandoAquatica by SeaWorld® Orlando, and
Discovery Cove® Orlando. Most recently, he serves as
Interactive Project Manager for the largest park expansion 
in company history, Antarctica: Empire of the Penguin™
designing and executing the first end-to-end interactive experience
for guests to engage with the pre- and post-launch of Antarctica.
Previously, Mr. Schmadebeck worked at Bright House Networks
where he developed their first online product Recommendation Tool 
to support the Business Solutions sales team in creating customized 
product bundle solutions that scored and refining qualified leads. 
Prior to Bright House Networks, he worked as Manager, Marketing
Strategy & Planning for The Institute of Internal Auditors where he
advanced the conference and seminar experience introducing digital 
marketing efforts to decrease expense by upward
of 20 percent and increasing ROI of more than 50%.
Mr. Schmadebeck is a graduate of the University of Florida with a
Bachelors of Science in Journalism.
He is a native Floridian and a true Conch born and raised in the Florida Keys.
Directions & Parking
From I-95, take the Broward Boulevard exit (#27) east to Andrews Avenue.
Take Andrews Avenue south to Las Olas Blvd.
The Museum is located on the
north-east corner of Las Olas Boulevard and Andrews Avenue,
across from Huizenga Plaza.
For parking information and map, please visit the museum website.!/directions-and-parking
After Party and Networking

Please join us after the close of the event for our official networking after party at
the Riverside Market @RiversideMarket
Their menu includes a variety of beers, pizza, sandwiches, etc.
They have been gracious enough to extend all
SFIMA Event Attendees their Happy Hour Specials. 

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