Having operated and run affiliate programs for over 10 years, the beauty of affiliate marketing in my opinion is how utterly diverse the industry is. In that, any type of Internet-based entity could potentially act as an affiliate to generate additional revenue from their online presences or databases. Here are some of the common types of affiliate marketers:
- Webmasters - people that own website of various types, in various niches
- Bloggers - people that run general or niche bloggers about a particular topic
- Incentive models - this is a varied group of websites and membership sites that offer prizes, points, or other incentives to purchase from companies they are affiliated with.
- Toolbar “Publishers” - these are membership based entities that have their users install browser based toolbars which “light up” to offer deals when their users go to a website in their affiliate network.
Search Engine Advertising - Advertising in the search engines for keyword phrases associated with affiliate marketing, such as “florist affiliate program.”
Website Contacting - Directly contacting relevant websites in a particular niche or niches related to the merchant’s website.
Social Media Ads - Advertising your affiliate program information page on Facebook or Twitter based on targeting people that are interested or involved in affiliate marketing or blogging.
Utilizing an Agency - Tapping into a 3rd party source, such as an agency, that runs a lot of affiliate programs and therefore has access to affiliates that can be prospected from.
Affiliate Fraud - fraudulent or false website orders or lead information being submitted.
Cookie Stuffers - these are affiliate that will “stuff” their affiliate tracking cookie into the user’s browser on the page load as opposed to the click-through.